ABSTRAK :
Adverstisement is any kind of massage describing a product informed through
the media for some or entire society. As time goes by, many advertising company
arisen affecting more competition that will be existed. Therefore, the advertising
company needs to improve the service to the customer. Quicken the way of counting
the budget of each of the advertisement is a kind of the efforts that can be applied.
Many alternatives offered in every advertisement regarding many aspects such as
media, machine, location, size, and sort. It needs 4 to 5 hours for estimating the cost.
The process of counting the budget of the advertisement adjusted to the use of
media, printing machine choosen, and variation of size. The higher quality media
used, the better quality of the printing product. It means that the cost will also be
more expesive.
Support decision system in determining the budget of each advertisement that
is being offered, will help the advertising company in giving the estimation budget to
the customer so that the customers are able to adjust the sort of advertisement and the
budget. Besides, the customer does not need to visit the office of PT. Ragam know the
estimated budget because they could go online to do it. However, they still need to
contact the advertising company to do further negotiation
Keywords : Decision Support Systems, Holt Method, Estimation Budg
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